1000 € per lead for conference in Dubai

Mission Input
Platform: Facebook, Instagram
GEO: Germany
Niche: Business, Consulting
Time: 2 months
Tasks
The customer held a 3-day seminar on economic topics in Dubai. We were tasked with generating 10 leads who would pay for participation. The cost of the seminar is €10,000 (not including flight and hotel). Only social networks can be used.
German-speaking call center on the customer's side.
Actions
We conducted a niche and audience analysis
We developed a Facebook page concept
We created a corporate style
We branded and filled the page
We developed a content plan
We drew banners, creatives and processed videos
We created ads for different audiences
We created 6 advertising campaigns in total, with 5-10 sets of ads and 5 ads in each
Mission Report
Given the time constraints, we launched in a hurry and generated 3 leads in the first month with an average value of €1,000.
At the beginning of the second month, we analyzed the data for the previous month and targeted a narrower audience. Only 2 advertising campaigns were left.
Thus, in the second month, we were able to generate 6 more leads. The average value of a lead is €361
The total number of leads was 9. Mission failed.
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